“First-class” seating at AMC movie theatres

by | Mar 8, 2023 | Industry News | 0 comments

In recent years, the movie-going experience has undergone a significant transformation, with advancements in technology and changes in consumer behavior leading to a variety of new business models. One of these is charging for seat location and now, it’s coming to movie theatres.

The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium. Similar to music concerts, sporting events, or Broadway, moviegoers will have the option to pay more or less for admission depending on where they choose to sit in the venue. In effect, front-row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price. – Variety.com

I’m sure someone is saying that this is to “provide customers with greater choice and control over their viewing experience”, but to me, it’s simply inflating movie ticket prices/sales in an attempt to justify ever-inflating movie budgets. Charging for seat location may help movie theatre chains, but I’m unsure if the average customer is willing to pay an extra price.

I am full of questions, and dying to hear what you think. How do you feel about a “first-class” movie ticket? Do you think it’s the same as choosing Dbox seats? Will this be another thing making people less likely to go to a movie theatre? Will you pay to have a more ideal viewing experience?


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