This series of posts is about our experiences attending the South by SouthWest Conference and Festival in Austin, TX.
Own Your Destiny: The Shopify of Film Distribution (session)
This was a session that discussed unconventional ways of getting your film project out in the world outside of the traditional distribution methods. There was an emphasis on Producers tips around identifying and pushing your Marketing narrative and doing your research to develop a Distribution plan that includes all of the windows (theatrical, PVOD, streaming, etc), and “thinking globally from day one”.Their ideas on ‘audience hacking’ and creative monetization through niche festivals were interesting. For example, not many think about screening a film at churches, libraries, or educational facilities as part of a ‘word-of-mouth’ strategy for the “VelociPastor” movie (inside joke… you just had to be there, lol)
“Your Global Marketing Plan and Distribution Strategy is Just as important as your Script” was the takeaway message. Let us know in the comments what sort of strategies you would use to broaden the reach of a film.